Shannon has driven marketing innovation as a leader at some of the most exciting Internet success stories over the past two decades. These include: Netflix, eBay and ShopStyle/PopSugar; and in locales from San Francisco and New York to London and Paris. With extensive experience in digital, consumer and product marketing; global expansion; operations and general management, Shannon has often been a go-to for media on the subject of online shopping and global commerce. She has appeared dozens of times over of the years on CNN, MSNBC, CNBC, BBC, Sky News and more. Having begun her career as a journalist Shannon has also has written for a number of publications and blogs, from The Huffington Post and Forbes.com to the Grammy Awards magazine. Shannon has a master's degree from Northwestern University's Medill School of Journalism and a bachelor's degree from Cornell University.
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Having begun her career at ad agencies pioneering marketing strategies for top consumer brands such as CoverGirl, Barnes and Noble, and Mastercard and later as a senior leader at American Express and then green-tech start-up Recyclebank, Jaimie brings 20 years of customer-centric, data-driven marketing experience to the team. She's a recipient of an Emmy Award and the President's Innovation Award for work she led at American Express and is often asked to speak about innovation. Jaimie has deep experience in developing multi-channel marketing strategies, as well as, creating strategic partnerships that elevate brand awareness, and increase conversion and overall customer satisfaction. Jaimie has an MBA from Fordham University and a bachelor's degree from the University of Pennsylvania.